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Every consumer a potential customer
The UK economy is coming out of recession, albeit slightly slower than expected.
And although the housing market still has a long way to go there are still opportunities for brokers to generate income.
The key for brokers is to maximise the value of every lead whether a referral or an internet lead.
This means a consumer can be helped even if you can’t offer a solution they need.
If you turn a consumer away then you are potentially losing out on revenue.
A few years ago advisers could afford to turn customers away that they couldn’t service. But what if you could earn hundreds of pounds from their business?
As an intermediary, the more options you have to offer a customer the more likely you are to win their business.
For example, a consumer who is looking for a remortgage but has a lot of unsecured debt is perhaps more suited for a debt management solution. If you can’t offer this and have no relationship with a debt management company you are losing out.
Plenty of companies will pay brokers referral fees for this type of consumer. The more relationships you have with companies in a variety of areas within the financial services industry, the more you will be able to generate revenue from every consumer you speak to.
JUSTIN REES
DIRECTOR OF MARKETING & PARTNERSHIPS
LEADPOINT UK
