Rodney Cook joins Just Retirement as CEO
Rodney Cook has joined Just Retirement ad the group CEO.
Cook was most recently the managing director, life & pensions, for LV =, a post he held for over three years.
In November 2009, Just Retirement was acquired by Avalon Acquisitions Limited, a company backed by funds advised by Permira Advisers LLP.
Tom Cross-Brown, chairman of Just Retirement, says:“We are very fortunate to be able to recruit a CEO with such excellent credentials for the job. Over the last few years, Just Retirement, has established itself as a trusted and innovative organisation, with a strong reputation for the quality of its relationships with IFAs, its business partners and, critically, its end customers. Given Rodney’s experience in the wider retirement market and in product innovation, I am confident that his appointment will allow Just Retirement to continue to go from strength to strength.”
Cook, says: “I am delighted to be joining Just Retirement at such an exciting time for both the market and the Group’s development. We have successfully built market leading positions in both our products while, at the same time, positioning ourselves as a key opinion former in the UK retirement debate. I am intent on maintaining and growing our business; both in financial and reputational terms. I know that I am joining a talented team of people and I am very much looking forward to working with them.”
Cook commenced his career with AMP, which culminated in his appointment as managing director of Pearl in 1999. This was followed by time at Zurich Financial Services as customer solutions director, before joining Prudential as Prulab Director.












