Martin Reynolds joins Mortgageforce

Martin Reynolds has joined Mortgageforce as a freelance consultant to the business.

Reynolds quit as director of business development at PMS in March.

Reynolds’ brief at Mortgageforce will cover a wide range of areas but will focus extensively on strategic planning, certain lender relationships and product development.

West Bromwich building society announced last Wednesday that it has signed a conditional sale agreement for the disposal of Mortgageforce to its management for a nominal consideration whilst retaining a small minority interest.


Kevin Duffy, managing director of Mortgageforce, says: “Martin is an outstanding industry figure and I know that he will add immediate value to our proposition”.

Reynolds says: “Mortgageforce has an excellent reputation in the market and I am delighted to be assisting them at such an exciting time”.

Reynolds joined PMS in June 2008 as the mortgage club’s corporate director before becoming development director in January 2009.

Reynold’s previous roles include commercial director at edeus and head of sales at
Birmingham Midshires.

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