Keith Baldwin joins Intrinsic
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Keith Baldwin has joined Intrinsic Financial Services as a non-executive director.
Baldwin was formerly chief executive officer of the Zurich Advice Network, where he worked closely with Intrinsic’s current chairman, Lord Sandy Leitch, and chief executive officer Richard Freeman.
His appointment to the Intrinsic board has been approved by the FSA.
Richard Freeman, CEO at Intrinsic, says: “We are delighted that Keith has joined Intrinsic. His vast experience of the intermediary market, allied with a clear understanding of advisers’ requirements, can only enhance our offer to our members and help secure our position as the UK’s leading network.”
Baldwin says he is delighted to be joining Intrinsic.
He adds: “To have the chance to work alongside Sandy, Richard and the team, the majority of whom I have known for many years.
“Intrinsic is a business with massive potential, and ideally placed to take advantage of the huge opportunities ahead.”
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