Consumers opting for face-to-face advice, says Deloitte
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A YouGov survey for Deloitte has found 65% of consumers would only take out a mortgage after speaking with an advisor face-to-face.
The survey, which polled 2,000 consumers also found customers place more importance on the level of service they receive than on the interest rate when choosing which bank to have their current account with.
Neil Tomlinson, head of retail banking consulting at Deloitte, commented: “The importance of branches in the banking sector must not be underestimated. Branches remain the primary channel through which banks interact with many of their customers, and any businesses considering expanding their remit to include banking services will need to incorporate a branch network.
“Face-to-face contact is a key requirement, and particularly so for products such as mortgages – where customers are unwilling to compromise on face-to-face contact.”
Readers' comments (1)
Ketan Yadav - Avenue & Co Private Finance | 3 Nov 2009 9:02 pm
I think consumers have no harm and a lot to benefit from speaking to qualified independent advisers for mortgages. This is more so the case now when many dont even charge additional fees and where the adviser can cover all the potential options available to them. I'ts not just the headline rate thats important, the right type of products can be addressed - that could take days of reading up on the internet.
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