Clifford launches concierge website
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Consumers will be able to rate their advisers as part of Mortgageforce founder Rob Clifford’s online financial concierge service If I Were You, that launches today.
The service is a joint venture between Clifford, who quit his position as managing director of Virgin Money in May, and First Di-rect and Egg foun-der Paul Gratton.
The aim is for the website to put consumers in touch with trusted advisers for their financial queries.
Clifford says: “Gratton and I worked together at Mortgageforce and now we are having another roll of the dice.”
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