Click puts record year down to lead conversions
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Click has almost doubled its yearly turnover for the past trading year with £20m of business processed during 2006/07.
The secured loans and life broker has put its success down to the conversion of leads bought from lead generators.
Alastair Cook, general manager for business development at Click, says: “In such a competitive environment, the quality of a finance specialist’s leads is likely to be the difference between a successful and a mediocre trading year.
“In our case, we have proved to the generators that we can convert leads more quickly – and more profitably – than any of our competitors.
"The lead transfer market has established itself as a first port of call, highly viable marketing solution."
Click also attributes its success to investment in staff and technology.
