Matthew Wyles, non retail director at Nationwide, says: "Contacting BDMs will no longer be a lottery but a guarantee.
"Nationwide has not only launched a team of broker BDMs but also 21 sales support assistants who will be on call at offices to address any broker questions if the BDM is not available."
As part of the scheme the sales support assistants take on as much ownership of cases and clients as the BDM and are therefore capable of providing strong support if a BDM is unavailable.
This is the first of three key steps that make up Nationwide's new broker- focussed business plan.