Looking forward to fresh opportunities

14 June 2010

We’re all guilty of comparing things in our everyday lives. Well before the World Cup kicked off fans inevitably compared England’s team with those of previous years when assessing our chances of glory.

Some even compared hairstyles, from the Charlton comb-over to the Waddle mullet and the Beckham mohawk.

In the mortgage world it’s easy to compare things such as lending figures, business volumes and product numbers with the good old days, but what purpose does this serve?

I saw a headline recently that read ’Mortgage deals down 90% compared to 2007’. The article highlighted that the number of products was actually on the up and had broken through the 3,000 barrier for the first time since July 2009, but it was the negative angle that made the headline.

If we have to make business comparisons let’s do so with a forward-thinking attitude.

For example, compare technology in 2007 with now and there’s no doubt it has come on in leaps and bounds. But the question is - have we evolved with it? For many, the answer is no.

Exploring exciting new opportunities rather than comparing the past with the present is vital in driving income and generating sales in areas brokers may not normally promote.

New strategies can be formulated for those willing to look forward and not back. And on that note, let’s hope the England team puts the ghost of past failures behind it and does the same.

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