Helping customers sleep easy at night

ROGER EDWARDS, PROPOSITION DIRECTOR, BRIGHT GREY AND SCOTTISH PROVIDENT
Falling asleep at a concert isn’t usually considered good manners, nor value for money. But one budget hotel chain is hosting a concert where the audience is encouraged to nod off.
The unusual concert is being held to help stressed individuals who find it hard to sleep at night.
Guests will be supplied with pillows, duvets and eye masks to create the ultimate slumber environment, with an orchestra playing sleep-inducing music.
It’s no surprise that one of the top three causes of sleep deprivation is financial worry. The troubled economy and threats of redundancy will be having an effect on many people.
But do they need to go such lengths to guarantee a good night’s sleep? No. Tackling the problem head on is much more beneficial.
Facing up to financial responsibilities and getting advice from an IFA will go a long way towards alleviating financial concerns.
Discussing ’what if’ scenarios and putting in place a strategy to cope with a sudden loss of income could bring clients peace of mind and help them understand the value of protection.
Protection insurance is all about having a safety net in case the unthinkable happens, and with careful planning and professional advice it’s possible to safeguard your family no matter what the future holds.
Listening to chill-out music may temporarily cure insomnia but a longer term strategy will give clients peace of mind and hopefully have them sleeping like babies.
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