Give peace of mind this Mothers' Day

8 March 2010

Male and female stereotypes have changed considerably since the 1980s.

Back then, men held down two million more jobs than women whereas in 2008 women were doing 13.6 million jobs - roughly equal to the male workforce.

This shows a significant shift from the once male-dominated workplace. It’s clear that more households are relying on incomes from both partners to support their lifestyle, which highlights the need for financial planning.

It’s also important to remember that in many modern families a woman is bringing up children on her own and running the household while bringing in an income. How would these people cope if they were unable to work?

The need for women to think about their financial future is more pressing than ever. And following the 2008 reforms to Incapacity Benefit and the difficulty of getting financial support from the government, the benefits of income protection should sell themselves.

Knowing this, are you making the most of opportunities to advise your clients about the merits of IP? Think about your client bank and how you segment it. Are you scheduling regular meetings with clients to review changes to their lifestyle or family position?

There’s plenty of online support from providers to help you manage your client bank effectively.

With Mothers’ Day just round the corner this could be the perfect opportunity to ensure that this year, as well as flowers, they get a product that will protect their long-term financial security.