Be virtually better at selling yourself

7 June 2010

At the beginning of this month I discussed the use of social media for the new model adviser.

This got me thinking about the number of mortgage brokers who do not have a website. More than 42.9 million people in this country now use the internet, many to research financial advice, so why would a broker not have a website?

For many customers a website will be the first point of contact with your company and the initial impression of your business will be via this portal.

Many advisers now have the benefit of being part of a larger organisation that manages online content but for smaller advisers even having an online shop window is a step in the right direction.

My point is that you should have a presence on the web so that customers, potential employees, business partners and even investors can find out more about your business and the services you offer.

Basically, if you don’t have a website you’re losing business to companies that do.

At Paaleads.com we are aware of the value of the online consumer community.

It’s by staying in touch with this community through our parent Moneysupermarket.com that we can provide advisers with strong mortgage leads day in, day out.

To engage this online community the question advisers must ask themselves is whether they are correctly set up for potential clients to find them in terms of location, but now, even more importantly, in a virtual sense.

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